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Category: Local

Old school marketing…

By on November 26, 2014 in Business, Local

MassMailing

When you open a business in a new community (new to you), marketing is a lot like looking for a light switch in the dark.

You fumble around and hopefully you randomly find the switch.  Hopefully.

We conducted our first direct marketing effort with a personal letter of introduction and a rack card.

About 1,000 letters were mailed out and about 100 were returned as either undeliverable or expired forwarding addresses.

But…four prospects replied and one of these prospects more than paid for the entire mailing.

So, we found the light switch.  This time.

A picture of food

By on September 11, 2014 in Local, Neighbors

Cambria-1

It’s well understood that the only photos that matter on the internet are pictures of food (ideally a meal you are about to eat) or pictures of cats (ideally in some kind of box).

We don’t have a cat, but our business neighbor is Cambria, and they know a thing or two about food, especially when it comes to entertainment food.

A week ago they invited the building to a cocktail party and here is a photo of the fruit and cheese plate.

Delicious.

Corn and beans…

By on August 9, 2014 in Local, Shop

corn

We have been driving back and forth between Red Wing and Rochester for the last several months and it is impossible not to notice how lush this years’ corn and bean crop look.

We need a few weeks of stable weather (not too dry and not too wet) and it should be a bountiful crop.

The Rochester shop will have a soft opening next week, so we are almost ready to harvest as well.

Okay, that wasn’t the smoothest of  transitions, but I am too tired to be clever.

 

Pontificate

By on April 10, 2014 in Local

It is fun to say and fun to do.

This space will be used both in the first and second person narrative.  It will be driven by three principles:

1) Try to be entertaining.

2) Try to be informative.

3) Try to be persuasive.

The term Bully Pulpit is commonly misunderstood.  It is a term coined by President Theodore Roosevelt when the term ‘bully’ was an adjective for something either very good or very positive.

So his definition was more about being a champion for the issues that were important to him because he had the pulpit.  It was a platform of sincerity.

Simple.

Sometimes it is about business, sometimes it is about life, sometimes it is about anything at all.

Please enjoy.

 

Charles Biederman

By on April 9, 2014 in Art, Framing, Local

Biederman

“Study for a Construction in Wood” – by Charles Biederman, 1952,11″x14″, paper in relief, 1952.

These types of projects are especially enjoyable. It is a privilege to design and build a framing presentation package for significant works of art by significant artists.  Biederman qualifies on both accounts.

Biederman was an independent personality (read: difficult to get to know) who lived in a rural Red Wing home when he died in 2004 at the age of 98.  He was a prominent American Modernist painter and sculptor.  He was predisposed to using geometric subjects in his art.

Because he lived the last fifty years of his life in Red Wing, there are many locals who came to know him over the years.  He lived a quiet and almost reclusive life, except he was a prolific letter writer.  It is in these letters that Biederman would share his strong opinions about all matters and topics.

The materials for this project just arrived this week and photos of the finished packaged will be posted.

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