What is it that makes something worthy of framing? Should it be a work from a notable artist? Should it cost X amount of dollars? Should it be historically significant?
Sure! In May 2018, the Peggy and David Rockefeller family will auction 600 million dollars worth of original works by artists such as Monet, Renoir, and Picasso in New York City, USA. These pieces surely fit all of the above criteria, and we’d certainly be proud to frame the work of such masters.
In the business world, perceived value is defined as “the worth a customer ascribes to a product or service.” In our business world, perceived value can be used to describe the non-monetary value a customer ascribes to the artwork or object considered for framing. Our very proudest projects are those that connect to our customers’ stories—your hearts, your histories, your lives and families, your memories, your hopes.
So what if your project is just something your son drew in kindergarten class, or, just this old needlepoint that your grandmother stitched, or just some picture you found and liked? (Yah, we hear the word “just” a lot.)
Frame-worthy? ABSOLUTELY!
There is no price one can use to describe the worth of such projects. What is the value to you or your son who sees his professionally displayed artwork and is encouraged to continue creative and educational endeavors? What is the value of preserving your grandmother’s stitchery, passed down through generations of family who will remember grandma’s name and story? And what if its “Just some picture you liked”…well, there is a reason it drew a connection, and doesn’t that connection merit saving? The motives to frame something don’t have to be deep or philosophical, but the impacts of these projects can be truly priceless.
You have brought us your project to frame. We are honored to learn and share in your story. Fine custom framing is our heart and our story, and we are equally privileged to work with your $66 million Van Gough or your late pup’s paw print in plaster. If it matters to you, it matters to us.